found by the focus group, we constructed survey questions. This survey enabled us to find the specific knowledge about the problem and achieved our research objective. We tried to get as many surveys done in school so that our result can be more accurate. We operated these survey outcomes to SPSS, and lastly, suggested strategies based on SPSS results to improve on Band’s current status.
research. We first conducted secondary research to find about current SNS market situation and to set the basic guideline for our primary research. Next we conducted four different types of primary researches, including Schema, laddering interview, project technique (story-telling), and focused group interview. The main purpose of these researches was to find out the inner motivations on using SN
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I